To raise awareness of BT’s commitment to teach the nation digital skills, we created Code a Cake. A digital experience, where parents and kids learn code together by programming cake baking robots - often with messy results.
We made the intimidating world of coding accessible, through the simple metaphor of baking a cake. We created a physical kitchen, with five custom-built working robots to help children learn the basic concepts of code and connect their choices to real world affects.
My role:
Concept, art direction, decision tree planning
Press:
Mashable, Gizmodo, Trusted Reviews, Link of the day
Awards:
We created a range of social ads to drive parents to the site.
Kids and their parents were shared their creations on social.
We also sent special packs out to select influencers with young families.
