VISA - Olympics

A European pitch win - our ‘Level up your game’ campaign for the VISA sponsorship of the Olympics included a launch film as well as a multi-country, social-first documentary series where young musicians, artists and filmmakers worked with athletes to create innovation projects - like turning swimmer Adam Peaty into a musical instrument, and creating a game with Paralympian Johnny Peacock.

The campaign brought trios together to work on 6 different projects in 5 different countries, leading to incredible world-first ideas including the first video game featuring a real Paralympian, the first Olympic swimmer turned into a musical instrument and the first fencing sabre to create music with movement.

> 270 million views

> 4.77million engagements

My Role

Concept, creative development

Case study:

Social Trailers:

Launch film:

UK - Docuseries 1 - Adam Peaty, Ellie Dixon, Tigris Li

UK - Docuseries 2 - Jonnie Peacock, Talia Mar